Sparbanken Syd

Brand profile and strategy for visibility in digital channels

Strong strategic skills

Being small does not always mean less visible. It is important to work smarter and use the right tools to their advantage. To find the best way forward requires strong strategic skills as well as great experience and insight into how to reach different audiences in digital channels.

About Sparbanken Syd

Sparbanken Syd is the oldest and only independent savings bank that remains today. As a true savings bank, they do not have shareholders who require profit maximization and dividends. Since its inception over 200 years ago, much has changed in other society, but the purpose of the bank is the same - to use the profit to develop services that create value for customers and to realize good ideas that contribute to growth in our society.

The assignment

Sparbanken Syd came to us with a desire to renew, improve and offer something that other players couldn't or didn't. The fact that their bank was of a smaller model was seen rather as a strength than a weakness, and on that concept, one wanted to build the new profile. A new graphic profile was developed, the website was renewed and rebuilt and we started using unused channels such as Youtube. Along the way there were some challenges when banks have to pay particular attention to a lot of security aspects. Together we learned to handle these challenges and came out wiser on the other side.

RESULT

Our work with Sparbanken Syd is an ongoing project where we work daily to strengthen their position in the market and hope to present positive figures at each reconciliation.

Project description

Responsive website

  • Concept
  • CMS
  • Graphic design
  • Digital marketing