Fredrik Ardmar, Strategist and Partner at Resultify
A modern website with the aim of increasing sales of digital subscriptions to the Sydsvenskan newspaper. That was the idea that our partner Resultify had when they approached us for help with the technology. The solution was a website with CMS based on TYPO3.
The visual experience was the key consideration. To this end, the project incorporated parallax scrolling programming, enabling the background image to change dynamically as the user scrolls through the page.
The site was ready to go live at the beginning of 2014. The result was a responsive website compatible with all browsing devices with content that Resultify and Sydsvenskan could easily update.
"There were many reasons why we chose to work with Pixelant when developing the Sydsvenskan website. We provided the concept, the graphical design and the marketing. Pixelant know the technology inside out, their pricing is competitive and they have an organisational structure that you can count on to deliver. I know that whatever they produce will be of good quality and that they will deliver on time."
”Sydsvenskan sell many more digital subscriptions, thanks to the new site. The conversion rate has gone from 1.71 percent to 5.68 percent.”
”We have received very good feedback from customers and know that they are proud of the web page. This is a completely new way to sell newspapers.”
”Our idea was to use more of the design that sales pages for digital services and products. We succeeded.”